ROAS vs POAS: What is the Best ROI Measurement for Your Business? In the online marketing world, the terms ROAS and POAS are well-known metrics. ROAS stands for Return on Advertising Spend, while POAS stands for Profit on Advertising Spend. Both metrics help marketers and advertisers measure the effectiveness of their advertising costs, but they…
TikTok SEO: SEO on TikTok is Becoming Increasingly Important TikTok is increasingly being used as a search engine. In 2023, the platform boasts a staggering 1.5 billion users worldwide, a 16% increase from the previous year. More than half of young people (ages 18-24) now use TikTok as a search engine, and we’re also seeing…
AI-Powered Google Ads: Part 2 – Maximum Effectiveness and Efficiency In the previous article, we discussed various developments of AI within Google Ads. Let’s now look at which Google Ads campaigns are driven by AI and what they do. Search campaigns with AI Thanks to the continuous refinement of machine learning, AI-driven search campaigns are…
AI-driven Google Ads: Part 1 Google is, of course, no stranger to AI and uses machine learning in the advertising world. They leverage automation to help advertisers optimize their online presence and ad performance. This article highlights useful Google Ads AI features that can help you improve your results, better reach your audience, and expand…
Meta Ads and AI: Optimize Reach and Conversions Meta, the company formerly known as Facebook, uses artificial intelligence (AI) in its advertising platform. It’s an integral part of the advertising experience and is used in various ways to make ads more relevant for users while helping advertisers reach their target audiences more effectively. Here are…
How AI Improves Returns from Display Advertising Quantcast is a technology company that specializes in collecting and analyzing data about internet audiences and providing insights into the behavior of internet users to advertisers and publishers. Quantcast offers a display platform and tools for understanding online audiences, measuring the effectiveness of digital marketing campaigns, and optimizing…
The bridge between SEA and ChatGPT ChatGPT has been active for several months and is specifically designed for conversation and generating text responses. How can we integrate these functionalities into our SEA strategy? Find out in our article below. SEA and ChatGPT ChatGPT brings many advantages to the world of Search Engine Advertising. We now…
SEO and ChatGPT: A Powerful Combination How can we maximize the potential of ChatGPT to enhance our SEO efforts? Specifically, we’re interested in its application to copywriting, content optimization, and the implementation of Cialdini’s persuasion principles. The collaboration between SEO and ChatGPT Search Engine Optimization (SEO) involves optimizing a website or content to achieve better…
Google Bard versus ChatGPT Understandably, Google introduced its own AI chatbot, Google Bard, after the launch of ChatGPT in November 2022. However, what exactly Google Bard entails and how it differs from ChatGPT undoubtedly raises curiosity. This blog will provide you with answers to all your questions about the features, capabilities, and unique aspects of…
Get more out of your Performance Max campaigns with the latest improvements. One of the most exciting developments in online advertising is the rise of Performance Max campaigns. Performance Max combines text ads, video ads, display ads, and Google Shopping. Using textual, data feed, and visual inputs, Google Ads autonomously creates ads. In this article,…
