Collaborating with Conversive provides access to all marketing networks and expertise within Linehub.
The way customers discover and purchase has changed. Publishers now play a bigger role in the buyer’s journey. News websites are fully embracing commercial content, while social media has become a source of inspiration.
Partner mailings, inserts, and Closed-User-Groups are becoming integral components of the (partner) marketing mix. The definition of ‘affiliate’ has evolved. Fortunately, we are here to help you navigate this diverse spectrum of partners who contribute to your growth.
"Consumers typically engage with an affiliate an average of 7 times during their purchasing process. This highlights the growing influence of affiliates in the decision-making journey."
At Conversive, we understand which publishers play a role in your customers’ buyer journey and the value they add at each stage of the purchasing process. We differentiate between publishers who trigger consumer interest, assist in the exploration phase, contribute to evaluation and consideration, or drive the most impact during the conversion phase. With these insights, we develop an affiliate strategy and transparent evaluation metrics that work best for all parties involved.
Partnerships that Drive Impact
Affiliate marketing is one of the oldest and most well-known forms of partner marketing. The model, where brands and retailers reward affiliates for generating sales, has long proven to be an effective channel for growth. As part of Linehub, we add even more value to this process.
We leverage our in-house insights solution to identify key publishers in the buyer’s journey. In addition, we offer the broadest possible partner marketing spectrum, including access to insert marketing partnerships and co-branded deals with other brands. These collaborations help expand market reach and drive growth.
Safe and Trusted
Our information security processes, both at Conversive and across the entire Linehub marketing collective, have been rigorously tested and were awarded the ISO/IEC 27001 certification in 2023. This internationally recognized certification confirms that we adhere to the highest information security standards and that all requirements for an information security management system are met.
Meet the team
Within our specialized team, communication is streamlined. You will have a dedicated point of contact for quick and efficient coordination. Additionally, we collaborate with over 220 marketing specialists across Linehub. Together, we are even stronger.
Conversive cares
Socially responsible business practices are important to us. As part of Linehub, we are committed to creating a better world. Doing good is in our nature—whether it’s for our people, our partners, or the world around us. Through Linehub, we contribute to sustainability initiatives and support various charitable causes, including The Ocean Cleanup, EdenProjects, and local food bank efforts.
More Info?
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