As a Marktplaats-certified company, Conversive has been managing and optimizing Admarkt campaigns for Van der Ven Auto’s for many years.
Leveraging our familiarity with the account and the market, we also identified opportunities to enhance the SEA campaigns, leading to improved performance for their Google Ads account.
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About Van der Ven Auto’s
Van der Ven Auto’s is a market leader in eco-friendly car recycling. They are a sustainable auto dismantler, a major supplier of auto parts, and a second-hand car dealer (import and export). For every car brand, they repair and (preventively) maintain both second-hand and new materials and parts in a sustainable manner.
Challenge
The number of completed contact forms on the website had been steadily declining, making it a primary challenge for Conversive to increase this number once again. The advertising account was still fully set up with manual bidding and separate regional campaigns.
Solution
The solution involved setting up a clear and organized new campaign structure with enhanced relevance per topic/keyword, combined with an automated bidding strategy. This approach aimed to maximize conversions based on a pre-agreed target CPA.
Each campaign was created with a single responsive ad featuring various possible and relevant headlines and matching descriptions. During the transition to the new structure, we opted for a gradual approach by running the old campaigns in parallel and phasing them out slowly until the new structure was fully live.
Results
After the optimizations were implemented, a positive effect was immediately noticeable. The number of completed contact forms gradually increased at acceptable costs. Even during the learning phase of the campaign, when optimal results were not yet expected, we achieved significant progress.
TImeline
The results above demonstrate the positive impact of our approach after transitioning to campaigns with the right relevance combined with an automated bidding strategy. This has led to approximately a 250% increase in conversions and a 45% reduction in CPA.
Review
“Working with Conversive on SEA was a brief yet impactful experience. They elevated our Google Ads campaigns significantly. I had a very positive experience working with Wandana; it truly felt like a collaborative effort on our campaigns. Communication was direct, and there was a deep knowledge of Ads. I also appreciated that they thought beyond just our Google campaigns. Although we had to end the SEA collaboration due to external factors, the results were notably improved, and we will continue our Marktplaats services with Conversive.”
— Marketing Department, Van der Ven Auto’s
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