The Rise of the Tech-Driven Online Marketer: Why Technical Skills Are Becoming Essential

Rebecca Mathura
19 / 09 / 2024

Content marketing is a form of marketing that involves creating relevant and valuable content to generate awareness and interest among the target audience. The long-term objectives are to convert prospects into customers, build sustainable relationships with clients, and achieve profitability. Notably, content content focuses not just on highlighting products or services, but on providing valuable, relevant, and persuasive information. Such shifts have a significant impact on today’s marketers, as we will explain below.

Technical Marketing

Technical marketing is a form of marketing that focuses on using technology to achieve marketing goals. This includes the use of data analysis, online advertising, and other technological tools to analyze, personalize, and optimize marketing campaigns.

In recent years, there has been a noticeable shift from content marketing to technical marketing. This change is driven by companies increasingly leveraging technology to develop and execute their marketing strategies. Online analytics tools collect audience data, such as website visitor behaviour, the number of impressions and interactions on social media, and the impact of online ads.

Technology is employed to map the audience and reach them digitally with targeted advertisements. By using technology as a foundation, the likelihood of achieving high engagement and conversion rates significantly increases.

The Future

Moreover, there is a noticeable shift from traditional marketing channels, such as TV and radio, to online channels, social email, and social media. As consumers spend more time online, companies are compelled to increase their digital activities to reach their target audience. This can be achieved both organically and through paid methods, such as search engine marketing, social media, or display advertising.

The role of an online marketer is expected to continue evolving as the online marketing industry changes. Online marketers will need to leverage data analysis even more to understand their audience, map their interests and affinities, and gauge their purchasing intentions. All this information is crucial for creating targeted and, above all, effective marketing campaigns.

Additionally, the focus is likely to shift towards personalization strategies, ensuring that marketing messages not only reach the masses but also address the individual needs and interests of the target audience.

Lastly, the use and effectiveness of omnichannel strategies are expected to rise, leading to the more frequent development of integrated marketing strategies.

Allround marketers

Indeed, the role of a marketer is becoming increasingly technical, making it essential to dive deeper into specific aspects of digital marketing, such as data analysis and A/B testing. However, technical expertise alone is not enough for a successful marketer. Creativity, strong communication skills, and a deep understanding of the target audience and how to engage with them remain crucial. It’s important for marketers to not only enhance their technical skills but also maintain and improve their core marketing abilities to stay effective in their roles.

Our marketing specialists

Our team of experienced marketing specialists ensures a smooth and structured transition from content-driven to technical marketing. Data tools and audience analysis are at the core of our approach. We specialize in creating the perfect (digital) marketing mix through data-driven insights, which we translate into effective marketing strategies.

Curious about what we can do for your brand or product? Feel free to contact us for a no-obligation consultation, and we’ll be happy to assist you.