Trendata: The Power of AI in Market Intelligence
- Martijn Zoetebier
Today, we dive deeper into the practice with Trendata, an AI-driven platform for market intelligence. We’ll explore how Trendata uses AI to help businesses make smarter decisions and optimize their marketing strategies.
Trendata: AI-Driven Market Intelligence
Trendata continuously collects and analyzes vast datasets of online orientation behavior, featuring over 5 billion daily searches and all available social data. Without the right processing steps, this data is essentially unusable. Thanks to advanced AI algorithms, these complex datasets are transformed into valuable insights about consumer behavior, trends, and market developments, all delivered through a dashboard.
Why is this more relevant than ever?
In today’s dynamic world, it is crucial for companies to stay informed about the latest trends and developments in their market. Most businesses lack clarity and insight. Trendata, an AI-driven platform for market intelligence, provides the perfect solution.
Meet your ideal customer
Imagine you own a clothing store. Trendata reveals that there will be an increased interest in floral-patterned summer dresses in the coming months, as indicated by searches and social media trends.
The regional demand is highest in Gelderland, with specific brands being refined and certain images receiving more likes or pins. With this information, you can refine your marketing strategy and campaigns.
A well-known mail-order company launched a large-scale marketing campaign on TV and through Out-of-Home advertising a few years ago. Smiling models flashed across the screen and appeared on billboards wearing dresses with animal prints.
A complete mismatch with consumer orientation behavior. The demand and trend for animal prints were negligible; at that time, dresses with polka dots were the major trend.
One step ahead of the rest
Trendata goes beyond presenting historical data. Thanks to advanced AI algorithms, the platform predicts future trends and identifies potential risks. This way, you are always one step ahead of the competition and can proactively respond to changes in the market.
Marketing that resonates
The insights from Trendata help companies develop effective campaigns that are fully aligned with market demand, customer needs, and their market position relative to competitors. This allows businesses to drastically improve the return on their marketing and media budgets. It’s all about promoting the right product, with the right features, at the right time, through the right channels.
Time is money
Trendata’s AI automates time-consuming tasks, such as analyzing large datasets. This saves you valuable time and allows your marketing team to focus on strategic insights and marketing campaigns that truly make an impact.
With Trendata by your side, you can make smarter decisions, optimize your marketing strategies, and stay ahead of the competition. We’re secretly a bit proud that Trendata is also part of Linehub. This allows us at Conversive to directly apply insights to optimize your marketing and enhance your business immediately.
Interested in more marketing AI applications? In the next part of our AI series, we will discuss the power of AI in affiliate marketing.
Martijn Zoetebier
Group Director Business Development & MD Conversive
+31(0)36 200 21 30
