Trendata: The Power of AI in Market Intelligence Today, we dive deeper into the practice with Trendata, an AI-driven platform for market intelligence. We’ll explore how Trendata uses AI to help businesses make smarter decisions and optimize their marketing strategies. Trendata: AI-Driven Market Intelligence Trendata continuously collects and analyzes vast datasets of online orientation behavior,…
ROAS vs POAS: What is the Best ROI Measurement for Your Business? In the online marketing world, the terms ROAS and POAS are well-known metrics. ROAS stands for Return on Advertising Spend, while POAS stands for Profit on Advertising Spend. Both metrics help marketers and advertisers measure the effectiveness of their advertising costs, but they…
Conversive has achieved a top 10 ranking as the Best Company in the Netherlands in the sector of small digital marketing agencies. Almere, April 26, 2024 – Conversive, part of Linehub, has achieved a top 10 ranking as the Best Company in the Netherlands in the small Digital Marketing Agencies sector. This annual research by…
TikTok SEO: SEO on TikTok is Becoming Increasingly Important TikTok is increasingly being used as a search engine. In 2023, the platform boasts a staggering 1.5 billion users worldwide, a 16% increase from the previous year. More than half of young people (ages 18-24) now use TikTok as a search engine, and we’re also seeing…
AI-Powered Google Ads: Part 2 – Maximum Effectiveness and Efficiency In the previous article, we discussed various developments of AI within Google Ads. Let’s now look at which Google Ads campaigns are driven by AI and what they do. Search campaigns with AI Thanks to the continuous refinement of machine learning, AI-driven search campaigns are…
AI-driven Google Ads: Part 1 Google is, of course, no stranger to AI and uses machine learning in the advertising world. They leverage automation to help advertisers optimize their online presence and ad performance. This article highlights useful Google Ads AI features that can help you improve your results, better reach your audience, and expand…
Meta Ads and AI: Optimize Reach and Conversions Meta, the company formerly known as Facebook, uses artificial intelligence (AI) in its advertising platform. It’s an integral part of the advertising experience and is used in various ways to make ads more relevant for users while helping advertisers reach their target audiences more effectively. Here are…
The power of AI in Affiliate Marketing Since the introduction of ChatGPT in 2022, AI has increasingly played a significant role in both our daily lives and business environments, including affiliate marketing. This brings opportunities for innovation as well as challenges concerning privacy and ethics. We will delve deeper into how AI helps marketers extract…
