Company ‘A’ requested to increase awareness of their products among the right audience while emphasizing the high quality of their products. To address this challenge, Company ‘A’ sought to leverage Conversive’s management and advisory role for their Google Ads account.
The agreed-upon marketing objectives were to enhance product and brand awareness, generate interest, increase sales, and expand the customer base as desired outcomes.
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Challenge
Company 'A' faced the challenge of increasing awareness of their products among the right audience, with a focus on highlighting the high quality of their products. The desired outcomes included boosting sales and expanding their customer base.
Solution
To enhance online visibility and drive more sales, Conversive is responsible for managing the campaign performance and optimizing Google Ads.
The approach focuses on capturing high demand for searches related to Company ‘A’s products. Additionally, the strategy emphasizes communicating and highlighting the company’s and product propositions to inform and engage the target audience. The goal is also to counteract competition and increase brand awareness, boosting online findability and visibility.
To achieve these objectives, we began by analyzing the current account. This analysis served as the foundation for our advisory plan, taking into account the client’s requirement to maintain costs within 15% relative to conversion value.
Upsell Opportunity 1
Since the beginning of our collaboration, Conversive has demonstrated strong results through the Google Ads account. We identified an opportunity to elevate their affiliate channel at Daisycon, also part of Linehub, to the next level through Affiliate Management by Conversive.
Challenge
"Company 'A' is open to all marketing channels, provided that the costs do not exceed 15% of the revenue. This led to the decision to start implementing affiliate marketing at Daisycon, a proven channel for reach, sales, and branding, in September 2022. Due to a lack of time and internal expertise, the affiliate channel often fell by the wayside. As a result, activity within the channel was minimal, leading to relatively low performance.
Solution
By taking over the active management of affiliate marketing, Conversive relieves Company ‘A’ of the burden and simultaneously enhances performance. Conversive succeeded in optimizing and expanding the publisher network within a short timeframe. This was achieved through a GAP analysis and connecting publishers with relevant search terms within their market. The close collaboration with Daisycon’s Partner Manager facilitated the onboarding of major publishers. Additionally, significant progress was made in expanding the product feed and adding campaign materials.
Results
After Conversive took over the responsibility for the affiliate channel, clear increases were visible starting from May 2023. With the commission rate increased from 9% to 10%, the ROAS reached 1085%. Comparing the 7-month period before and after Conversive’s involvement shows a 337% increase in revenue and conversions in the higher segment, while keeping costs within the 15% margin.
Upsell Opportunity 2
Due to Conversive’s effective communication and strategic support since the start of our collaboration, we identified opportunities to map the market more comprehensively. This led to the decision to involve Trendata for real-time market intelligence.
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