In December 2021, Emma was already collaborating with Daisycon, Sovendus, and Affiliprint, all part of Linehub.
Within the affiliate program, the Publisher Management team at Daisycon identified strong results with a publisher offering Emma’s products on Marktplaats. Emma aimed to increase visibility on this platform, and Conversive, as a Marktplaats-certified company, provided support.
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About Emma
Buying a mattress isn’t always easy. With so many types and sizes, where do you start? This is exactly why Emma was founded in 2015. The goal was to develop a mattress suitable for nearly every body type and sleeping style, designed with only high-quality materials. Additionally, Emma simplifies the entire process of mattress delivery with fast shipping and compact packaging. This ensures both a perfect product and excellent service.
Challenge
Emma wondered: how can we increase our dominance on Marktplaats and promote our refurbished mattresses within specific product categories while ensuring our target Return on Investment (ROI)?
Solution
Conversive developed a tailored strategy for Emma, utilizing both standard Marktplaats ads and Display ads to enhance visibility on this channel. The use of this advertising mix significantly contributed to increasing Emma’s visibility within the mattress category and boosting traffic with purchase intent to the Emma eStore.
Results
Classified advertising is suitable for both long-term and short-term objectives.
Timeline
The setup of this campaign took place in December.
By January, the target ROI had already been achieved.
A steady flow of direct conversions has been achieved.
Marktplaats often provides supportive conversions in most cases.
The achieved results align with Emma’s objectives. The realized potential has sparked plans to expand beyond the Netherlands. Currently, Conversive is working on creating ads for 2dehands.be and 2ememain.be, the Belgian Marktplaats platforms.
More info?
Curious about the possibilities for your specific goals?
Feel free to contact our online marketing specialists for any questions about our services, or more information about this case.
Martijn Zoetebier
Managing Director Conversive & Group Director Business Development
+31(0)36 200 21 30