How AI Improves Returns from Display Advertising

Quantcast is a technology company that specializes in collecting and analyzing data about internet audiences and providing insights into the behavior of internet users to advertisers and publishers. Quantcast offers a display platform and tools for understanding online audiences, measuring the effectiveness of digital marketing campaigns, and optimizing advertising spending. Read on to learn more about Quantcast’s products and services.

The main products and services of Quantcast include:

1. Audience Insights
2. Advertising Solutions
3. Analytics Tools

1. Audience Insights

Quantcast collects data on internet users through various channels, including websites, mobile apps, and other digital platforms. This data is analyzed to gain insights into:

• Demographic information
• Interests
• Behaviors
• Other relevant characteristics of the online audience.

2. Advertising Solutions

Quantcast provides advertisers with the ability to run targeted advertising campaigns based on the collected data about the online audience. Through advanced targeting technologies, advertisers can direct their ads to specific audiences that are most likely to be interested in their products or services.

3. Analytics Tools

Quantcast provides tools and dashboards that allow publishers and advertisers to monitor and analyze the performance of their digital activities. These tools enable users to measure and understand key statistics such as:

• Traffic sources
• User engagement
• Conversions

Quantcast utilizes advanced data collection and analysis methods, including machine learning and artificial intelligence, to deliver accurate insights into the behavior of internet users. The AI model predicts which audiences are most likely to make a purchase.

Additionally, it optimizes campaigns to unlock reliable business results at scale. Quantcast aims to help advertisers and publishers maximize the effectiveness of their digital marketing and advertising efforts through data-driven insights and solutions.

Quantcast and Display campaigns

Quantcast offers its services in display campaigns. Display campaigns are designed for large-scale reach. Unlike Google Ads, where distribution is limited to Google search partners and third parties, an open internet display platform allows for broader campaign distribution.

Quantcast & Conversive

At Conversive, we are specialists in display advertising. We use Quantcast because it aligns with our clients’ objectives and delivers better results. Through Quantcast, we have implemented prospecting and retargeting campaign formats for various clients.

Prospecting & Retargeting​

With the prospecting campaign, the potential audience is first identified. The approach here is to create visibility through the open internet, where display ads are shown on websites that are of interest to potential new customers. For this, Quantcast’s pixel analyzes website visitors and builds what are called ‘Interest-Based Audiences’ using first-party data.

Once enough data has been collected, a retargeting campaign is immediately launched to re-engage the audience.